Distribution Channels
Medical devices marketed to consumers for their personal/in-home use are a growing category. According to a 2004 investment report from Citigroup Smith Barney, the home medical equipment (HME) industry was valued at approximately $13 billion. Some industry players anticipate annual industry growth of six to eight percent through 2010.
Over 15 million new incidences a year for the following conditions can benefit from gait therapy using a treadmill.
Of those patients, 31% are prescribed outpatient rehabilitation treatments, while 8% will require "full body" exercise regimes. This device targets those 8% or 1.2 million patients.